Reciprocal Links – Good For SEO And Google Ranking?

One of the important factors in ranking well on search engines such as Google is ensuring that you have a number of links pointing from other websites to your website. Website links can be a confusing thing, there are many terms used to describe them including one way links, reciprocal links, backlinks, inbound links but to explain what I’m talking about here – lets say you own ACME Shoe Sales, and you are on another website say aussie fotwear and you see a link that says “Visit ACME Shoe Sales” and you click on it – and it takes you to the ACME Shoe Sales, then this helps the ranking of ACME Footwear.

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Optimum SEO Keyword Density – A Real-Life Case Study

So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?

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On-Page Factors Affecting Your Position On Google Searches

This article will focus on the factors that, we believe, affect your results on Google searches. But remember, Google does not publish its algorithms and is always changing and updating the way it views sites – so these are the guidelines for you to follow, rather than a definitive statement of the processes involved.

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Off-Page Search Engine Optimization (SEO) Primer

In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first. These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

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